The term TTL is of recent origin that explains about a more integrated marketing approach combining both the widespread and direct approaches rather than traditional ATL/BTL separation. The terms ATL, BTL came into existence or were used when Proctor and Gamble paid advertising firms separately (through varied rates) for their suppliers who dealt with more direct promotional effects. The terms ATL, BTL and TTL are stands for ![]() ATL, BTL, and TTL is the terms being used in marketing these days with frequency.
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